The excitement generated at a racing event is seldom matched by any other type of event. We transform that excitement into successful marketing and advertising programs designed to sell your products in a positive and welcome fashion. Race fans understand that sponsorship is necessary to the continuation of their sport. Therefore, it is perceived as a integral part of racing rather than an unwanted interruption. This creates a positive buying environment that is rarely duplicated in any other type of promotional activity. Below are just some of the many marketing opportunities available through the Cup Lites Racing Series.
PRIMARY SERIES SPONSORSHIP - Imagine, your company as the name sponsor of the Cup Lites Racing Series. Your company would be synonymous with the Cup Lites and would be front and foremost, everywhere we travel. It's not too late to take advantage of this great opportunity for the 2007 season and beyond.
The benefits provided to our Primary Name Sponsor are too numerous to list here. For a no obligation marketing proposal send us a little about your company and a mailing address and we will send you information about our series. No Salesman will call.
ASSOCIATE SPONSORSHIP - Associate Sponsors provide financial support and/or product donations to the series in exchange for a position on each and every car. Associate sponsors also get recognized on series vehicles, officials uniforms and on our web site and in all series publications.
INDIVIDUAL RACE SPONSORSHIP - Opportunities are available to companies wishing to sponsor an individual race for the naming rights. An example would be "The West-Herr Automotive Group - Bob Bender Memorial Race" held at Holland Speedway. What a great opportunity for an "Employees night at the track" as the Cup Lites Racing Series roars to a track near your business. As the name sponsor of a race, your company will recieve exposure every time the race is mentioned. Some examples would be: In our web site news, on our printed schedules, on a poster designed for your company, in an interview with a representative of your company on our weekly podcast, and over the PA at the track on race day.
RACE DAY DRIVER AWARDS - Another marketing option available would be to offer special performance based race day awards directly to the drivers or teams. An example that come to mind is the "Heinz Catch-Up Award" to the driver who makes up the most positions. Some possibilities are: Heat winner awards, pole awards, half-way leader, catch-up award, hard luck award (great sponsorship opportunity for a collision shop). Best of all, you can make up your own award and set the amount. You could even award the drivers in products or gift certificates.
WEB SITE ADVERTISING - Advertise your company or services right here on the Official Web Site of the Cup Lites Racing Series. Here's a inexpensive way to get your message out to thousands of loyal Cup Lites race fans, as they check in each week to see how their favorite driver is doing.
For more information about advertising here on the Cup Lites web site click here.
